Advertise with Penrith Star

Local readers, reading local news, deciding where to spend locally. If your customers live within 20 minutes of Penrith, there is nowhere better to reach them.

Who reads this site

Residents of Penrith, St Marys, Kingswood, Emu Plains, Glenmore Park, Jordan Springs and the surrounding suburbs. Family heavy, mortgage heavy, and unusually engaged with council decisions because those decisions are visible from their front window.

29,000monthly readers
5,600on the email list
48%average open rate
63%returning readers

Figures are self reported and refreshed each quarter. Ask us for the raw analytics view if you want to see it yourself.

What you can book

Placement	Where it sits	From
Leaderboard	Top of every article, above the headline	$420 per month
In-article panel	After the third paragraph, site wide	$540 per month
Sidebar card	Sticky on desktop, inline on mobile	$320 per month
Newsletter slot	One ad per issue, top or mid	$260 per issue
Category takeover	Every page inside one category for a month	$900 per month
Sponsored article	Written by us, labelled, permanent	See sponsored posts

What we will not run

No pop-unders, no auto playing audio, no interstitials over the first paragraph, and nothing that tracks readers across other sites without consent. Gambling, payday lending and anything that promises a guaranteed financial return are declined regardless of budget.

How booking works

Tell us the goal. Clicks, signups, brand awareness or a launch date. The answer changes what we recommend.
We send a plan. Placements, dates, price and the expected impression range, in one page.
Creative and approval. Send artwork or let us build it. Nothing goes live without your sign off.
Live, then reported. You get impressions and clicks at the end of each month with no rounding up.

Frequently asked questions

Do you work with small local businesses?

Almost exclusively. Rates start low enough for a single operator, and we will build the creative for you at no charge because most local businesses do not have a designer.

Will advertising get me favourable coverage?

No, and we will say so on the first email. Several advertisers have appeared in stories they did not enjoy. That is what makes the masthead worth advertising on.

Do you run national programmatic ads?

No. Every advertiser here is a named business we can point to. Readers can tell the difference and it is the reason the ads get looked at.

What about community groups and charities?

Local not for profits, sporting clubs and schools get free listings in the what is on section. Just send the details.

Can I sponsor the sport coverage?

Yes. Junior sport sponsorship is our most requested package and it is the cheapest thing we sell.

Ready to talk, or just want the media kit? Email [email protected] or use the contact form.